…ness model that relies more on readers, and less on advertisers, than the typical online publisher. The New York Times is leading the trend. In 2000, circulation revenue accounted for 26 percent of its business. Last quarter, print circulation and online subscriptions accounted for 64 percent of the company’s revenue.
…experimenting with various forms of direct advertising, events, subscriptions, and memberships. And something almost like success has come for companies that have used the instability of the 2017 news cycle to establish themselves as vital and irreplaceable.
The president is the media equivalent of a toxic herbicide, whose very presence makes the ecosystem uninhabitable for advertisers. It’s created one of the paradoxes of the 2017 news cycle: Readership has increased within one of the least profitable categories of news.