Open in app
Home
Notifications
Lists
Stories

Write
Ioan Carpus
Ioan Carpus

Home

Feb 25, 2020

The Death of Competitive Advantage

Competitive advantage may sound to some like one of those used and abused management catch-phrases. Concretely it refers to a set of conditions that allow a company to create superior products and services (differential advantage) or at a lower price than its competitors (comparative advantage). …

Competitive Advantage

3 min read

The Death of Competitive Advantage
The Death of Competitive Advantage

Feb 13, 2020

Red One: a blue ocean in the cinematographic camera industry

In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras. This very successful strategic move that changed the 100 year-old cinematographic cameras industry is analyzed here through the logic of Blue Ocean Strategy – a theory grounded in the concept of value innovation.

Blue Ocean Strategy

6 min read

Red One: a blue ocean in the cinematographic camera industry
Red One: a blue ocean in the cinematographic camera industry
Ioan Carpus

Ioan Carpus

Innovation consultant | Blue Ocean Strategy expert | Growth strategy for visionary leaders

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Knowable