8 Data-Backed Tips to Improve Your Email Marketing Strategy | Qualtrics

What’s an email marketing strategy, and how can it help grow my business?

Benefits of email marketing

Differences in email marketing terms

What’s an email conversion rate, and how do I calculate it?

What are opt-in forms, email lists, and lead magnets?

Opt-in forms

Email lists

Lead magnets

1. Stay organized with an email marketing workflow

  • Having more clarity about what’s working and what’s not
  • Easier to onboard and train new team members
  • Saving time on countless repetitive tasks
  • Having a better understanding of how your email marketing insights correlate to your process

2. Boost conversions and increase open rates with lead magnets

3. Personalize your messaging

4. Prioritize high email deliverability rates

  • Use email marketing tools to create a pristine opt-in process
  • Captivate recipients with powerful subject lines — no spam, please
  • Authenticate your email domain
  • Send valuable, personalized, and relatable emails
  • Maintain proper IP allocation
  • Review and authenticate your email list every month

5. Use insights to improve your email marketing strategy

6. Segment your audience

7. Optimize for mobile devices

  • Shorten subject lines to 30–35 characters maximum
  • Shorten image sizes so your emails can load quicker
  • Use calls to action (CTAs) and lead magnets to increase clickability
  • Format your copy with headers, bullet lists, and clear images
  • Use language that aligns with your ideal audience
  • Make sure your copy solves a significant problem or brings value to the reader
  • Captivate your audience with storytelling techniques
  • Use video to build credibility and relatability

8. Create an effective email marketing components checklist

  • Does the messaging and language sound on brand?
  • Is there a clear CTA and lead magnet included in the email?
  • Is the copy inclusive, kind, and solution-focused?
  • Is the copy personalized and relatable?
  • Is the email optimized for mobile?
  • Is the email segmented by audience?
  • Have all email deliverability to-dos been checked off?
  • Have the recipients been verified with an email verification tool?
  • Has the email been scanned for quality assurance?

Wrap up

  • Stay organized with an email marketing workflow
  • Boost conversions and open rates with lead magnets
  • Personalize your messaging
  • Prioritize high email deliverability rates
  • Use insights to improve your email marketing strategy
  • Segment your audience
  • Optimize for mobile
  • Create an effective email marketing components checklist

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ioana wilkinson

ioana wilkinson

Ioana is a freelance content writer and SEO strategist for B2B brands specializing in Business, Marketing, & SaaS content. Contact: ioanawilkinson@gmail.com.