How to Use Images Effectively for Your Website?
It is said that a picture is worth a thousand words. It is quite true that images are one of the most effective forms of communication. If you want your website to attract users and give them an enhanced user experience, then you must use images on your website. However, use of irrelevant and common images won’t do your site any good. Images, like text content, should be used after much thought and consideration. Here we look at some of the most effective ways to use images on your website.
1. Use Images with a Purpose -
Most people are tempted to use images even if the images have no relevance to the information provided on the page. For example, if you run a football coaching camp, and if you put random images of footballs and helmets on your website, then your visitors would be least bothered about the images. Eye tracking studies have revealed that visitors pay least attention to the image that bears no resemblance to the purpose of the page. So, try to use images that make your visitors visualize what you are going to offer. For example, if you are describing the facilities at your football coaching camp on a particular page, give pictures of the field, the locker room etc.
2. Use Images to Describe the Content better-
If you have a product and you want to describe how to use it, you can do it in two ways-either write a long content which a lot of users might not even read or use an image that shows the operation, which is something everybody would notice. The latter one is found to be more useful, as it conveys the message in a simple yet effective way to the user. Although you might have to use text content to explain the concepts better, use of a so –called ‘descriptive image’ might actually work wonders for your website.
3. Optimize Images for Your Site
The size of an average web page in 2015 is more than 2 MB and more than 65% of that is constituted of images. If you aren’t wise about images that you use, your website would have slower loading speed and needless to say, that would be detrimental to the user experience and your traffic would decrease.
If you want to design a website that uses the images in the ‘right’ way so to enhance the user experience of your website, then you can get in touch with the top Houston web design company. They have a team of highly proficient web designers who would know the technique of using images to increase your website traffic. The leaders in web design Houston would use highly effective images, customized for your website so that you have a truly unique website in all aspects. So get in touch with an expert and see how you can make the images on your site speak a thousand words about your business!
