
…xperiences better but to make the whole service easier, quicker and more delightful to engage with. Providing a lasting delightful interaction and not just a moment of delight. Does this sound familiar? Has this been the aim in one of your latest digital products? OK, so you…
Creating meaningful design requires us to understand people, how they are different, why they are different. But also understand what they will want to do and anticipate exactly when they want to do it, to provide them with a tool that makes their lives easier. But how can we do that?