We were about to leave for our annual work trip when we heard we were selected to pitch for the Fast Forward Challenge in The Hague, with a chance to win tickets to the Web Summit in Lisbon! The Web Summit seemed like a great place to bring our vision to a larger audience. But there was a catch.

Check out our pitch and try it for yourself here!

How to move forward?

The news of our selection for the challenge came on Thursday afternoon. We were excited! But we were also aware that the actual competition with other selected startups was not our…


Read Part 1 here.

A Second Life

Social scientists are beginning to study avatars as a way to study people, and to give more insight on the inner workings of virtual psychology. Researcher James K. Scarborough has written a chapter called Avatar Psychology in the Oxford Handbook of Virtuality, summarized here in an abstract:

“The explosive growth and dissemination of internetworking technology has changed what we may consider community, culture, and society. A major part of this movement toward the virtual is the use of self-representative avatars. …


Origins of the constructed self-image

Avatars. Chances are pretty high you’ve created at least one, if not tens of them, during the span of your online life. And no, I’m not referring to those blue creatures from Steven Spielberg’s Avatar.


Participation and product

This is no longer about just not having read terms and services agreements, which we can all collectively agree we do not read, because, we are not lawyers. This is more about a culture of obligatory participation with unknown consequences and accountabilities. The fruits of our participation don’t really benefit us directly (unless you are really into targeted advertising) and are shared widely, usually without our knowledge.

Google even records your unfinished search results, and if you use a Gboard keyboard on your mobile or tablet, it has ability to record information such as passwords and other sensitive information. Tech…


The expression of emotion in the written word is quite an art. But it’s not very efficient: it takes time and energy to do it right. In the last decades, we’ve iterated through several ways to optimize communicating our emotions. What steps did we go through?

It’s all smileys

The pace of (digital) communication has increased dramatically over the last decades. …


During our waking hours, we are more likely concerned with privacy and security as the current problems of living with the internet. But the more time we spend online, the more we scatter pieces of ourselves around the web that together form pictures of our real lives, identities, tastes, preferences, habits and opinions. It’s a concept many of us don’t give much thought to yet, but what happens when you die in this world and the virtual parts of you go on existing? What happens to the data you leave behind? And who are the gatekeepers to your internet afterlife?

Digital Heirlooms or Not?


The holiday season is full of traditions. Decorating the Christmas tree, the family gathering, playing board games, pretty lights everywhere. Does it get any better than this?

For this article, we’ve looked at ways to enhance the holidays with a touch of digital. And we’re not surprised: it’s a reason to be jolly!

Calling home for Christmas

The ideal Christmas is often seen as a moment where family and loved ones have gathered to enjoy the holidays together. …


Ten days ago, we participated in the first ever FrontMania conference, which took place in Rabobank headquarters in Utrecht. As the name already gives away, FrontMania is an event that aims to connect, educate and share passion and enthusiasm for the front-end development.

What was on the menu?

The beginning of the conference was marked by people dressed as robots doing a fun dance on stage. It put the audience in the right mood for the rest of the conference, as well as for the first talk on machine learning by Google developer Lee Boonstra. …


Read the part one here.

Of late, in film and television, there’s several tales floating around of virtual assistants “going rogue” against their programming. In the movie TAU, an Artificial Intelligence assistant named TAU is designed by an sociopathic tech genius and used for murderous endeavors (as well as its impeccable cleaning services) in an uber futuristic home. The AI has been endowed with an offline consciousness to prevent outside influence, but displays a yearning to be a “person”. …


Our new “office” for the week, Knezev Dol

Last week we traded our office in The Hague for a beautiful vineyard in the east of Croatia. Why, you ask? “Why not?” is my answer. For a year now, we had a dream of visiting the vineyard which is run by the family of one of our own colleagues. The last couple of months everything fell into place. Not just because the team had changed a lot over the last couple of months and we felt the need to bond, but also to have dedicated time to develop something that we’ve wanted for a very long time; strengthening the…

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