Today’s Incredible Numbers About Social Media

Hi, everyone! Gathered data below is not huge numbers for procrastination, although hegemony of social network brands is interesting too. Firstly it reflects the basic principles of this or that network. There are a lot of articles about the perfect time for publishing, amount of posts or tweets per day, types of content, etc. That information is really useful, but I think you need to know how each social media works at overall too.

@jeffbullas: “People buy into people not companies”.

I collected information for most popular platforms: Facebook, Twitter, LinkedIn, Instagram and Pinterest. I tried to represent a real stats without my own conclusions. What does it mean? For example, someone famous research agency (I even don’t mention its name here, but it’s easy to find) says: “Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter”. Really?

This false conclusion is based on measured engagement rate of posts. But they forgot about the different of recommended amount of post for any social networks. So if you make 10 updates per day for your Instagram brand page as you do for Twitter I think your ER won’t be high. There is a great book — How to Lie with Statistics.

The right data starts…

Facebook

Users and usage stats:

Business stats:

Twitter

Users and usage stats:

Business stats:

LinkedIn

Users and usage stats:

Business stats:

Instagram

Users and usage stats:

Business stats:

Pinterest

Users and usage stats:

Business stats:

  • More than 1 million businesses use Pinterest.
  • Over 60% of all Pins are from business’ websites.
  • The average Pin is repinned 11 times.
  • Pinterest provides long-term web traffic (live of a tweet is 24 minutes, Facebook’s post — 90 minutes, Pin — 151,200 minutes).
  • 93% of Pinners have used Pinterest to plan for or make purchases, 52% have seen something on Pinterest and made a purchase online, 72% have seen something on Pinterest and made a purchase offline.
  • 47% of users are more likely to be introduced to new brands vs. people on other social platforms.
  • Nearly 2 million people save Product Pins to one of their boards every single day.
  • 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman (2014 year).
  • About 15 of 100 purchases that come from a Promoted Pinwill are earned media.
  • The average order value of sales coming from Pinterest is $50.
  • People who saw Promoted Pins had 40% greater awareness of new products and 50% higher purchase intent.

Thanks for your attention. If you know other interesting facts, please write in comments and I will add it to the list. And don’t forget control essential business metrics via Statsbot 🤖🙃