Today’s Incredible Numbers About Social Media

Hi, everyone! Gathered data below is not huge numbers for procrastination, although hegemony of social network brands is interesting too. Firstly it reflects the basic principles of this or that network. There are a lot of articles about the perfect time for publishing, amount of posts or tweets per day, types of content, etc. That information is really useful, but I think you need to know how each social media works at overall too.

@jeffbullas: “People buy into people not companies”.

I collected information for most popular platforms: Facebook, Twitter, LinkedIn, Instagram and Pinterest. I tried to represent a real stats without my own conclusions. What does it mean? For example, someone famous research agency (I even don’t mention its name here, but it’s easy to find) says: “Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter”. Really?

This false conclusion is based on measured engagement rate of posts. But they forgot about the different of recommended amount of post for any social networks. So if you make 10 updates per day for your Instagram brand page as you do for Twitter I think your ER won’t be high. There is a great book — How to Lie with Statistics.

The right data starts…

Facebook

Users and usage stats:

• 1.71 billion monthly active users and 1.13 billion daily.
• 1.57 billion mobile monthly active users and 1.03 billion daily.
• More than 50% of users are mobile only.
• Facebook remains the most-used social media brand among all-ages with 64%.
• 83% of parents on Facebook are friends with their children.
• Facebook adds 500,000 new users every day; 6 new profiles every second.
• 1.13 trillion likes since launch.
• 2 billion searches per day of 2.5 trillion posts.
• Facebook generates more than 4 petabytes of data per day
• Facebook now sees 100 million hours of daily video watch time.
• More then 350 million photos are uploading each day.

Business stats:

• 50 million active small business Pages and 3 million of them are active advertisers.
• 2.5 billion comments are made on these Pages per month.
• 75% of brands on Facebook promote their posts.
• 32% of Facebook users engage with brands regularly.
• Mobile ads are 78% of Facebook advertising revenue.
• In 2015, Facebook’s revenue per user was $11.96.

Twitter

Users and usage stats:

• 313 million monthly active users and 100 million daily
• 82% of active users on mobile.
• 1 billion unique visits monthly to sites with embedded Tweets.
• 1.3 billion accounts have been created and 44% of those left before ever sending a Tweet.
• 500 million tweets sent per day or 6000 every second.
• 3 years, 2 months and 1 day — it took from the first Tweet to the billionth Tweet.
• The most retweeted Tweet has 3.33 million RTs.
• 86% of Twitter users use the social network for news.
• Already in 2011, Twitter was handling a 1.6 billion search queries per day.

Business stats:

• 130000 of active Twitter advertisers.
• 86% of Twitter’s revenue comes from mobile.
• 83% of the world’s biggest companies engage with their customers by Twitter.
• 49% of monthly Twitter users follow brands or companies. 42% of them learn about products and services via Twitter, 41% provide opinions about products/services, 19% seek customer support.
• 77% of users who receive a reply from a brand fell more positively toward the brand.
• The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow.
• 80% of Twitter users have mentioned a brand in a Tweet.
• 76% of consumers are likely to recommend the brand following friendly service.
• Companies using Twitter for customer service see a +19% lift in customer satisfaction.

LinkedIn

Users and usage stats:

• Almost 470 million active users and 25% of them use it monthly.
• Over 100 new LinkedIn members per minute.
• 40 million students and recent college graduates on LinkedIn.
• 1 of every 3 professionals on the planet is on LinkedIn.
• More than 70 million SlideShare users.
• 45% of LinkedIn’s post readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.

Business stats:

• Over 4 million company pages.
• 80% of LinkedIn members want to connect with companies.
• 94% of B2B marketers use LinkedIn to distribute content.
• 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn.
• Linkedin drives more traffic to B2B blogs & sites (LinkedIn: 64% of social referrals to corporate homepage; Facebook: 17%; Twitter: 14%).
• LinkedIn generates social media’s highest lead conversion rate (2.74%).
• 87% of recruiters use Linkedin in the recruiting process.

Instagram

Users and usage stats:

• 500 million monthly active users and 300 million daily.
• 20% of internet users are on Instagram.
• 4.2 billion likes daily.
• 95 million new photos and videos are creating everyday.
• On average, people miss 70 percent of their feeds.
• The most popular photo has 3.5 million likes.
• 29.9% of accounts are ‘inactive’ and 8% are fake.

Business stats:

• 48.8% of brands are on Instagram and 90 of top 100 brands.
• Over a third of Instagram users purchased a product online via their mobile — making them 70% more likely to do so.
• 50% of Instagrammers follow brands.
• 70% of the most used hashtags are branded.
• Users are 2.5 times more likely to click on ads than on other social media platforms.
• Sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.

Pinterest

Users and usage stats:

• 100 million monthly active users, 85% of them are female.
• 80% of traffic comes from mobile and 80% of pins are repins.
• Pinterest generates more than 1.5 trillion recommendations each year.
• 75 billion already saved ideas.
• Pinterest is known for best — food, beauty, fashion and DIY decor. Some numbers: 3 billion wedding Pins and more than 1.7 billion recipe Pins in general; 780 million travel and 3.78 billion DIY Pins have been saved just in 2015.
• More than 14 million articles are Pinned each day.
• 2 billion average number of monthly searches.
• 39% of Pinterest users choose Pinterest over Google search.
• Pinterest’s users are 9x more likely to plan to get pregnant in the next 6 months, and 47% of them will turn to Pinterest for help when they do.
• 75% of Pins are saved 1–2 months before an event.
• Pinterest’s users are 2x more likely to celebrate events and holidays.

Business stats:

• More than 1 million businesses use Pinterest.
• Over 60% of all Pins are from business’ websites.
• The average Pin is repinned 11 times.
• Pinterest provides long-term web traffic (live of a tweet is 24 minutes, Facebook’s post — 90 minutes, Pin — 151,200 minutes).
• 93% of Pinners have used Pinterest to plan for or make purchases, 52% have seen something on Pinterest and made a purchase online, 72% have seen something on Pinterest and made a purchase offline.
• 47% of users are more likely to be introduced to new brands vs. people on other social platforms.
• Nearly 2 million people save Product Pins to one of their boards every single day.
• 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman (2014 year).
• About 15 of 100 purchases that come from a Promoted Pinwill are earned media.
• The average order value of sales coming from Pinterest is $50.
• People who saw Promoted Pins had 40% greater awareness of new products and 50% higher purchase intent.

Thanks for your attention. If you know other interesting facts, please write in comments and I will add it to the list. And don’t forget control essential business metrics via Statsbot 🤖🙃