Foot Steps for Dream Project

McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 68 million, customers daily in 119 countries across 36,538 outlets. Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Being a responsible corporate citizen, McDonald’s firmly believes in giving back to the communities it operates in. We love to provide support and encouragement to the people who need it the most. All our restaurants contribute to their local community and every year we help set up and support numerous educational, sporting and charity programs designed to help a wide range of people.McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore.There are now 34 restaurants in 8 major cities of Pakistan. (Karachi, Hyderabad, Lahore, Faisalabad, Kala Shah Kaku, Sialkot, Gujranwala, Islamabad and Rawalpindi)

Mission:

“McDonald’s Mission is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant Smile.”

Vision:

McDonald’s vision is to make every customer in every store smile. This is a vision which may be easy to acquire through other ways but todo it professionally is a totally different thing.

Products:

McDonald’s primarily sells

· Hamburgers

· Cheeseburgers

· Chicken

· French fries

· Breakfast items

· Soft drinks, milkshakes, and desserts.

· In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies and fruit.

Recent story:

“McDonald’s is testing garlic fries made with Gilroy garlic from California and parmesan”

After a revamp of its iconic Big Mac, McDonald’s is trialing a new flavor of French fries.

Dubbed “Gilroy Garlic Fries”, the new fries are seasoned with garlic grown in Gilroy, California — the “garlic capital of the world”, McDonald’s said.

The fries are also made with olive oil, parmesan cheese, parsley and a pinch of salt.

Garlic fries are available in four restaurants in San Francisco. If successful, the trial could spread to 250 McDonald’s restaurants in California this August.

The garlic fries are part of McDonald’s efforts to experiment with regional flavors and food on its menu.

Chef Michael Haracz, manager of mulinary innovation at McDonald’s USA, said the company is committed to listening to their customers.

Cover Letter to McDonald’s:

Dear Umar Toor Sahib

I cannot express in words my passion to become a part of McDonald’s. McDonald’s is the one which is providing the fast food with quality. McDonald’s is on the top of the list for youngsters, children, and adults for the fast food. You are the one who is opening a franchise in every single day. You are the one who launch the concept of drive thru, breakfast concept. You are the one who open 2000th restaurant opened in Des Plaines, Illinois.

I am really impressed that you cover the 118 countries and territories around the world and serve 68 million customers each day. You are servicing your services in 36,525 restaurants all over the world. You are serving the society by giving the scholarships to many of the students. You provide the safest environment and facilities to the all employees. It provides creative working environment where all have their self-respect and has built a worthy and trust able relation among employees. In 2012 Hong Kong management Association gives you the best “Gold Awards” on quality. This shows that you are providing the best quality to your customer.

Financial Statements shows:

· Assets exceeded $500 million and sales surpassed $1 billion.

· In 2015 McDonald’s total revenue was less comparatively to the other previous years. It is because McDonald's doing expansion their restaurants worldwide.