Key Points to Successfully Marketing Your Developer Community

Iryna Seredynska
Sep 1, 2018 · 3 min read

Deciding on the right tool to create your developer community can be extremely hard and getting users to share their thoughts and engage with each other is even harder. Maybe you wish to build a prosperous developer community, or you are participating in an online community and trying to find new ways of improvement. Things can be a bit simplified if the community is built on Mytalk, an online community building platform.

There are specific key behavior within thriving developer communities. If you follow them, you can make a positive step towards the community growth.

Honesty

The most important is to stay real and transparent. Your community needs to be authentic. Marketers and developers know better when they are subjected to various promotions. The best practice is to use transparency in your community communication. Make sure you know what the community is saying about you. You will have access to important good and bad data. Once you are honest, your online community will respect that.

Always Measure

The only way to understand the success and health of your online community is by analyzing and measuring essential metrics over time. You need to decide which parameters helps you see how dynamic your community is. Mytalk advises tracking monthly active users and monthly active users growth.

Make Your Community Fun

You need to make your community attractive by making it fun and engaging. In this way, users will be attracted to stay and invite more people to join.

Make It A Planned Community

An online community cannot be forced. However, you can build a specific structure that aims at creating patterns that best serves your user’s needs as well as your business objectives. Researching your targeted membership is not enough. You have to think about other parts of your community before the launch.

Think about why you are building a developer community and what its purpose. There are a lot of different types of developer communities designed to address various needs, what is your focus? You should clearly see what value do you provide to any new developer who wishes to join your online community. Mytalk recommends to stress-test your answers to those essential questions and sincerely ask yourself if your community can be thriving and needed.

Decide where to build your community. Nowadays, there is a range of various channels, blogs, and websites. Finding the best channel and format for your purposes is crucial. Mytalk is an online community platform builder that is let’s you create connections and user experience you want.

Think about the relationship you wish to establish with your members. You need to be honest with them, clearly showing what you want to achieve and how your member can help with that.

Decide on the roles for your community members. It is a great way to encourage your community members. You show the trust and support towards them as they are the ones that will make the community thrive. You need to find the best people to take on leadership, membership assistance, and curation roles.

Create Developer Champions

Prosperous developer communities are built to support and create champions out of their users. In order to do so, you need to motivate them as your members are part of something bigger. In addition, sharing life-changing stories or providing rewards and loyalty cards are excellent ways to communicate you cherish the value of your developer users and other teams.

For many members, developer communities are significant, for some they are the reason to start coding. Thriving communities, built on Mytalk, can be the reason a team creates an app to help others or they are the place where people can connect. Such online communities give a sense of belonging crushing any geographical boundaries.

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