Cheatsheet, notes, book summary and key points on Hooked by Nir Eyal.


Why do most smartphone owners check their phone within 15 minutes of waking up and check up-to 80 times a day? Why do we find ourselves mindlessly scrolling Instagram or automatically Google when we have a question?

Hooked: How to make habit-forming products by Nil Eyer explains a four-step process that makes using an app become a habit. It answers why some apps are incredibly popular while others aren’t. …

A four-step process on how to conduct user interviews like a pro.

People conducting user interv
People conducting user interv

Data and analytics can only tell you the “what”, but research and talking to people allow you to dig deep, understand their point of view and the “why” behind people’s behaviour.

As a designer, you will use various research methods to get to know your users. User interviews are one of those many UX research methods that can give you an in-depth understanding of the user’s values, perceptions and experiences. Combining them with usability testing, surveys or observations can provide with great insights which can serve as the foundation for designing your product.

Although user interviews are now becoming a…

An ever-evolving list for Visual/Experience Design Beginners, Self Starters and Designers.

Source: Unsplash

When I was starting out in the field of UX design, I used to feel very lost and off- track. How should I start? Where and what should I look for? What should I read? I had to figure out everything on my own. So to not get overwhelmed with all the resources I had to learn and to provide it with a structure, I started creating my own list of resources on which I could rely or fall back to.

So here are the links that I have…


Experience Designer @ThoughtWorks.

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