Irena SemenicinMineralIs EU Regulation for Wine Producers and Marketers too restrictive?The dominance of European wine countries in the world market has been in steady decline while New World wineries are increasing their…Jun 28, 2019Jun 28, 2019
Irena SemenicinMineralSelling Wine Online7 Reasons Why your Winery should sell Wine OnlineJun 28, 2019Jun 28, 2019
Irena SemenicinMineralDigital Maturity: Slovenian WineriesFind out how Slovenian Wineries use digital toolsJun 28, 2019Jun 28, 2019
Irena SemenicinMineralMarketing Sustainable WineEvaluation of the market opportunity for organic wine, who are the consumers and guidelines for organic wine marketing communication.Jun 27, 2019Jun 27, 2019
Irena SemenicinMineralMarketing planning for WineriesDigital marketing has reached its renaissance however the wine industry seems to be lagging behind…Jun 17, 2019Jun 17, 2019
Irena SemenicinMineral7 Questions About Rosé You Get Asked at a Wine TastingAnd what your customers actually mean when asking them.May 29, 2019May 29, 2019
Irena SemenicinMineralHow Wineries are Adopting Digital ToolsWhen it comes to wineries and their digital savviness there is a clear gap between Old World and New World. The latter seem to have a…May 9, 2019May 9, 2019
Irena SemenicinMineralThe Millennial Wine Consumer‘If we can understand how consumers choose wine, then we have a much better framework to decide pricing, packaging, distribution…May 7, 2019May 7, 2019
Irena SemenicinMineralWine study: How Experiential Marketing is Increasing Engagement and Brand PurchaseBranded marketing events influences on customer brand engagement, loyalty and satisfaction.Apr 30, 2019Apr 30, 2019
Irena SemenicinMineralL’Impact du Brexit sur l’Industrie VinicoleStatistiques sur le commerce du vin avec le Royaume Uni & comment les exportateurs doivent se préparer à un accord bilatéral ou sans accordApr 19, 2019Apr 19, 2019