The Best Business Partner I’ve Ever Had

I’m going into business with my nine-year-old daughter. I was supposed to do it with my husband, the only other adult in our family, but, screw that! Getting anything actually started with him is more strenuous than moving bowels while in the throes of constipation, more difficult than pulling the stump of a rotted wisdom tooth, more laborious than, well, going into labor. Honestly, just thinking about it is giving me hemorrhoids.

Anyway, my daughter and I are going to be making and selling sweets. We enjoy baking and making treats from scratch, so we thought it would make sense to turn our hobby into a business.

I can’t begin to tell you what a satisfying experience it is making plans with my little girl. She needs a little prodding and guidance, but her ideas are awesome. Truthfully, I’m a little awestruck. She’s a bit (okay, a lot) anal like me, so she likes that we’re working with the system I came up with. We function better with structure. Unlike husband dearest, bless his heart.

Anyway, my daughter’s actually turning into a real drill sergeant the way she keeps at me about our schedule and our to-do list, but it actually pleases me. This is the only time I’m happy to be nagged.

Her marketing ideas are really beyond her years too. She expresses them in her language level, but they’re pretty much the same thing that seasoned marketing professionals would recommend. Here are examples:

· Email marketing — “Mom, maybe we could ask people for their email so we could email them about what’s new with our business. Maybe we could even include coupons they could print for discounts.”

· Social media marketing — “We should have a Facebook account and, also, a blog, so our customers can talk to us.”

· Content marketing — “You should write fun articles about our products, so people will like reading about them and then they’ll feel like buying.”

I keep on waiting for her to get tired of the idea, but so far, her enthusiasm about our venture hasn’t waned yet. She does keep talking about all the toys she’s going to buy with the money she makes, a reminder that my business partner is a nine-year-old. And if it’s not toys, it’s apps or membership at some of the online games she plays like Moshi Monsters and Animal Jam. Hey, if she earned the money, she should be able to enjoy it, right?

I think this is one of my smarter life choices.