5 Reasons You Need a Killer Blog on Your B2B Website.
Your website may be user friendly. It may lay out information about your products and services well. It may have been working great for a while. Yet, there is always room for growth. It is crucial your website brings in leads and is not eclipsed by the websites of your competitors. If you do not have a blog on your site, you’re missing out big time. Having a blog but not updating it makes it pointless.
Here are five reasons you need a blog, and not just any blog, a killer blog that kicks butt…
1. Your competitors are planning on getting killer blogs
Blogs are on the rise for 2017. The Content Marketing Institute (CMI) found that 80 percent of organizations use blogs. Most participants believed blogs were their most critical marketing device. If you don’t know the value of a blog, now is the time to catch on, because your competitors do. They are planning ways to make their blogs greater this year, raising the bar. Without a killer blog, potential customers go to your competitor’s websites instead. Don’t let that happen, keep up with the current industry trends and start providing great content. Build an audience that returns week after week.
2. You know your stuff
Great! You know the deal when it comes to your area of expertise. Your company is full of people who have great knowledge of the issues faced by your customers. How are people going to know this if you don’t tell them? A blog is a great way to establish your business as more than a service or product provider. Your company can become a voice in the industry.
If you want people to trust your brand, provide them with something of value, with no strings attached. It will pay off in the long run. Of course, you can find other experts to research, write and suggest content for you as well. A blog will soon help you become an authority on topics important to your audience. It will draw those who are reading about the current issues affecting your industry. Have your say on these matters, you will soon attract readers who will appreciate it.
3. Blogs draw more people to your website
If your website only attracts people who are looking for a specific product or service, it is limited. It doesn’t have to be. Your website can grow and gain hits and retention like never before. A blog keeps people on your site longer, it helps you build a following and reduces the bounce rate. Blog content also keeps social media active. You can post new content on your blog and social media outlets simultaneously. This encourages readers to share your posts. Not only will readers come to your website, you can bring content to the readers.
A killer blog will improve search engine rankings and your website will show up more. Consistent blog posts that rank high in google, increase website traffic. Visitors can become regular readers, some of which will become leads. Use your blog as a conversion tool, converting readers into paying customers. These results are evident immediately with one popular blog post. Imagine the result with many popular posts.
4. Blogs are great for building your brand
Establishing a blog as an authority on important topics builds branding. If readers have access to resources from your blog, you will gain their loyalty. With awesome blog content on a regular basis, your website will be a key source of information. Your brand will be at the forefront of people’s minds when they want the product or service you provide.
“To have people talk about you and your ideas, you must resist the urge to hype your product and service. Instead create something interesting for your audience.”
David Meerman Scott: author of The New Rules of Marketing & PR.
Creating something interesting for your audience is where your blog comes in. Your readers get inundated with sales pitches daily. Opening their emails or surfing the internet brings nothing but sales, sales, sales! It’s refreshing to have a company offer something of value for free. Rather than only wanting them to part with their hard-earned cash. They’ll appreciate it more than you realize. Your website will stand out in a sea of sales pitches, with a blog that provides a good read.
5. You can target your ideal clients
If you want to attract certain clients, write blog posts with them in mind. If you provide services to small businesses, write blog posts that will appeal to them. Provide them with resources, advice and relevant information that will help them thrive. Without a blog, there is less opportunity to optimize search engine rankings. There will be less use of keywords that reflect what your ideal client is searching for. This will result in a higher bounce rate and less leads from your website.
A killer blog is focused and targeted towards the correct audience. Google Analytics will help you assess the performance of your blog. You can track popular topics, likes, shares and comments. You’ll be able to tell which day brings the most visitors and how your blog is performing every week.
If you don’t have a blog on your website, it’s time to get started! Start writing content that will put your website in the big leagues.