6 Ways to Use Facebook Groups to Increase Business
A Facebook fan page can be a great marketing tool. Yet, without paying to promote your posts, it is less likely people are seeing them. Facebook has changed their algorithm a few times. Therefore, businesses have seen a drop in their reach. Media companies for instance have seen a 42% drop of reach per post. You can post more to combat this, but that can only do so much.
Instead, some businesses use Facebook groups to promote their product and services. The great thing about Facebook groups is they are free. Posts show up in the newsfeed of members, so they are more visible. Here are six ways to use Facebook groups to increase business.
1. Start a group for customer support
Invite customers to join your group and provide them with a forum to ask questions. Either to business owners or other customers. You can provide customers with technical support and hold question and answer sessions. Customers may take the reins and support one another with advice and tips. This will make a better customer service experience for group members. Helping you keep existing customers and gain new ones. People feel more at ease posting concerns in a Facebook group because they are closed or secret. Posts do not show up outside of the group or in Google. Facebook groups are a great way to offer a community of support for customers.
2. Promote events in the group
A Facebook group is a great way to organize and promote events. You can be confident the posts get seen, so important information is not missed. Flash sales, webinars and conferences can all get hyped up in a Facebook group. You can encourage members to engage in discussions about upcoming events. This will allow you to know their expectations and create a buzz. You can also receive feedback after an event, so you know what to improve on for next time. Customers can suggest topics for future events too. It is the best way to ensure you are giving the people what they want.
3. Become an authority
Share information that your customers need and provide resources. These can include links to blog posts and articles. A Facebook group gives readers a platform to ask questions and engage in discussion. It can also provide more interaction than the comment section of a blog. Address questions in a timely manner to encourage interactions and engagement.
A Facebook group can build trust and loyalty, giving you an edge over competitors. As a reward for their loyalty, offer members exclusive discounts and resources. You could share information and advice in the status field. This would provide members with something unavailable outside of the group. Each Facebook group also has an info section where you can store files. These can be reference articles that address frequently asked questions.
4. Promote exclusivity
Facebook groups can be secret and membership offered as part of a package. Those who sign up for your online course for instance can receive exclusive access. Those who buy your eBooks, PDFs and other resources can also receive access. They can discuss the content of these with other group members and engage in discussions. Members can receive supplementary resources from the group, along with their purchases. There are many testimonials of the value of Facebook groups for this purpose.
Group members value interacting with fellow readers and authors. You could also give members notice of new products, so they get first dibs. Customers appreciate being the first to know of a new offer or product on the market. This exclusivity will raise the value of your Facebook group.
5. Draw traffic to your website or blog
Provide links to resources on your website or blog for members. Make it a requirement to enter an email address for certain downloads. Members will see this as a small trade for more resources in the future. Set aside certain days of the week to promote engagement or discussion topics. You could have: Motivation Monday; where members set their goals for the week. Or, Topic Tuesdays; where you invite members to discuss certain blog posts. Try holding question and answer sessions on Fridays. Regular segments like these will increase group engagement. Offer weekly segments that encourage members to visit your blog. This will create a steady stream of traffic to your website.
6. Check in with group members using Facebook Live
Facebook live allows you to live stream using your smartphone. Such live streams can appear in your Facebook group and will only be visible to members. The live icon appears at the top under the cover photo, next to the status field. Click on More and the Start Live Video option will appear. Live videos are interactive as group members can like and comment while you stream. They can add a personal touch to your brand and help you build deeper relationships.
Before going live, tell members the time and date in advance. Or you can make impromptu videos. Hold question and answer sessions or give inspirational snippets with live streams. Live videos can promote your products and give members a call to action. They can make members feel more connected to you and show your fun side. Such videos will add to your image as an authority on certain topics.
A Facebook group will increase interaction between you and your customers. It will get people talking about your business and build a community. Best of all, it’s free and offers true organic reach.