Structuring the DOVU Token Sale

Irfon Watkins
2 min readOct 4, 2017

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Creating a token sale structure that rewards higher contributions whilst enabling the widest distribution of the tokens is a complex decision.

Token Sale Structure

There are a number of discussions within other posts however all seem to make things even more complex (like this one by Vitalik).

When structuring the DOVU token sale we wanted to make it as simple as possible. We set a total cap of 85,000 ETH (300 million DOV Tokens) and split it equally between pre-sale and public.

Too many token sales are already sold out before the public get a chance to get involved. This cannot be a good thing for the ever growing community.

There seems to be some confusion relating to token caps, if you hit the cap its a negative and if you sell out too soon it’s also a negative.

Funding Our Vision

So far, we have hit our minimum targets, against a challenging token sale environment. Further contributions will mean that more investment can be made by us within the ecosystem, thus contributing to the whole blockchain community and rewarding those who want to join us through our user growth fund.

Contributions to our token sale will be used to invest in mobility and transportation dApps utilising the DOV token. Some projects already started include our own API marketplace and associated protocol. Our dev team has also started work on a mobile activity tracking app introducing the first opportunity for consumers to get involved in the DOVU ecosystem.

As anyone involved in this fascinating and ever-changing industry will understand, we are all learning and facing challenges as we go.

I know our Token structure isn't perfect but, importantly to us as a team, it is honest and transparent.

The DOVU token sale is now live at www.dovu.io.

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