Digital ethnography is a powerful method for preliminary research. Don’t underestimate it. People share a lot of information online.
1. Competitors’ reviews
The first thing that you can do is to go through the customers’ reviews of your competitors. This will help you to identify what people are struggling with.
- Check for the reviews on Capterra, Q2, TrustPilot, App Store and Google Play
- Check what customers write on social media. For example…