I live in Barcelona which is home to many startups. 💚I am introducing a series of ~7-min videos of mine — for those I picked several Barcelona-born startups — to show how product teams can get more out of demand generation. 🎯 First comes Factorial. These guys develop software solutions…

Recently I talked with a 40-year-old woman who had her breast removed because of cancer. “I now regret that I opted for a total mastectomy,” she told me. “I had a 0.5-inch lump and other disease attributes proving this was stage l cancer. Nobody told me I could have a…

It seems that blockchain will soon join the list of prohibited content in Google. Keeping a company with medicine, casino, and porn. The last weekend I opened the Keyword Planner and entered “blockchain development company.” Then I looked through the Historical Metrics section and saw that it was empty. I…

Look what email hit my inbox the other day. It looks boring, I agree. But the story I will tell you about it is interesting. The representative of China domain name registration center informed Kraftblick team that some Chinese company requested “kraftblick” as their internet keyword along with China domain…

This story could have happened to any team - development, marketing, sales, etc. of any size. At Kraftblick, it happened to our content gang (which is quite effective, by the way). … I was standing in front of my team members asking, “What went wrong, so we missed the deadline…

Google AdWords advertisers, ALARM! Some unknown scammers are collecting your Google credentials to get access to your AdWords account! You can easily be fooled by how well they are mimicking an official AdWords website. This is how they do it. You enter some search query in Google. We typed “Google…

Quite recently our Kraftblick team got an email from one CEO asking “how we can help them in the “promotion part.” When I suggested scheduling a talk, he refused it and went straight to the pricing and guarantees finish line. Guarantees? Seriously? After two 30-word emails? It made me puzzled. …

I was once jokingly talking to my husband when we were dining: “Look, a lot of marketers teach people how to grow the subscriber base, nurture relationships with influencers, become featured on Huffington Post. They tell the world how to get tons of visitors and followers in the end…

Remember those lists with success mantra you often spot in Forbes, Inc, and Entrepreneur? You know, something like The 7 Habits You Need to Be Successful. These success tips are usually very easy to grasp — and to write about!. Like the one about taking a cold shower in the…