Circus community revamp journey (UX Process)

UX Process

Step 1: set the strategy

What do I think my challenges are? What do I need to know? What do I expect from this project? Who do I need to contact? How do I measure the success of the project?

Step 2: start the research!

I divided my research in 2: market and users.

  • Do you practice some circus activity? If yes, which one/s?
  • Did you find it easy to find a place to train?
  • Which things do you value the most to choose a place to train? Tools, height, closeness, teachers, etc.
  • Do you train only in your city or when you go on holidays too?
  • What is the first thing that comes to your mind when I say “Circus”?
  • Have you ever been in a Circus Show? If yes, will you repeat? How easy it was/is to find information about the show/s?

Step 3: the analysis

In this step, I had to organize the information I’ve gathered, to find out the main pain points of my user.

Affinity Diagram — Research Data
User Persona
User Persona
User Journey Tania

Step 4: finally, ideate solutions!

Now, it’s time to diverge again! This was my favorite step. Despite being on my own in this project, I managed to make some brainstorming with some of my colleagues, and circus friends and family. It’s important to have different points of view in this stage, to gather as many ideas/features as you can (no matter how good or bad they are!).

Step 5: bring it to life!

Here is where the magic begins!

Photo by pan xiaozhen on Unsplash
Crazy 8
Circus App (by Irina Ovary Dalmau)



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Irina Ovary

Irina Ovary

Product Manager and UX Designer. Argentinian living in Madrid. Aerialist amateur. Loves traveling. Animal lover and defender.