Iris Shoor – Medium

Iris Shoor

Iris Shoor

Why “You Need to Let Go” Is a Crappy Advice

The Organizational Culture of the Startup world operates under pretty explicit rules. One of the most often preached rules is “You need to…

Aug 14, 2018

Why “You Need to Let Go” Is a Crappy Advice

Aug 14, 2018

Iris Shoor

Stop using Personas. And holding too many user interviews.

One of my favorite things about being an entrepreneur is that every year the center of gravity of the company changes and so does my focus…

Mar 6, 2018

Stop using Personas. And holding too many user interviews.

Mar 6, 2018

Iris Shoor

What Makes Us Fall in Love with a Product

Building a great product relies on two fundamental principles. The first one is analytical: measuring any significant action in detail and…

Feb 27, 2018

What Makes Us Fall in Love with a Product

Feb 27, 2018

Iris Shoor

How we raised $5.4 million for our startup

Last June, Oribi completed its first investment round. I’m very excited to update you that I’ve raised $5.4 million from an investor ‘dream…

Feb 26, 2018

How we raised $5.4 million for our startup

Feb 26, 2018

Iris Shoor

Goodbye, pizza and beer. Hello, personal growth. Why feeding your employees won’t make them stay.

I love the startup ecosystem, and I’m proud to be part of it. But there are definitely a few parts of it that I resent. When I founded…

Feb 22, 2018

Goodbye, pizza and beer. Hello, personal growth. Why feeding your employees won’t make them stay.

Feb 22, 2018

Iris Shoor

Rethinking startup office design — why did we close up the open space and opened up the meeting…

One of the most significant decisions in developing a company’s culture relates to the division of office space. Office planning is an…

Feb 21, 2018

Rethinking startup office design — why did we close up the open space and opened up the meeting…

Feb 21, 2018

Iris Shoor

Iris Shoor

Founder & CEO of Oribi | Serial Entrepreneur | Author | Speaker | Out-of-the-Box Thinker | Sharing new perspectives on startup culture at irisshoor.com

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