At Twitter, we found that if you visited Twitter at least 7 times in a month, then it was likely you were going to be visiting Twitter in the next month, and the next month, and the next month. And we decided this was enough initially to be "really using it", though of course I think Twitter g…
Once you can define a metric to answer this, then you can really track your growth on a day-to-day, week-over-week, month-over-month basis. And from there, you can identify the key supporting metrics that show you how likely it is more people will convert to using your product on a frequent basis, how likely they are to stay on your product vs churn out, etc.
Will Thorndike, in The Outsiders (best book I read in 2015), emphasizes how each great CEO built an internal metric to drive their company’s evaluation/decision making process. Funny enough, these weren’t the metrics (like EBITDA) that Wall St. valued. The deeper point that y…