Great read…and a good reality check for many! Specifically, I like how you question if a retweet or favorite evokes the same feeling as when someone actually talks back to you. This is one of my biggest annoyances with social media…it has caused many to become lazy since we can just click the mouse to let someone know they’ve been heard. However, I see this as opportunity because a brand or person that takes the time to respond with words, visuals, or better yet…video, those are the people and brands that will end up winning and standing out in the end.
Society is evolving with social…but that feeling of being recognized and appreciated, that is something we will always want and appreciate.