Iryna ManukovskaPersuasion technics for startups. Why convincing clients is important. ReviewEuropean and American corporations rent offices for innovation-related departments in the most advanced startup centres in their…Jul 20, 2020Jul 20, 2020
Iryna ManukovskaHow customers commitment helps to increase sales. ReviewPersuasion of a customer is an art. We need to create natural interest, show the value of the staff we sell. And there are a lot of other…Jul 13, 2020Jul 13, 2020
Iryna ManukovskaWhy marketing tests fail. ReviewI have started my marketing career with Red Ogilvy book. It was a present from my boyfriend who worked in IT. I was impressed with all the…Jul 4, 2020Jul 4, 2020
Iryna ManukovskaReviews of simple steps to significantly improve your businessToday business is not about goods or products; it is about services and daily commodities. It is a set of actions that delivers value to…Jun 28, 2020Jun 28, 2020
Iryna ManukovskaHow emotions affect our decisions. ReviewI genuinely believed that I control everything in my life with my brain to be clear with my consciousness. Recently I have discovered Bart…Jun 21, 2020Jun 21, 2020
Iryna ManukovskaAre we really humans? Review of the decision-making process and marketing ethicSince 1960 we leave in Paul MacLean’ Triune Brain’ paradigm. Every communication we see, any brand we like, any political campaign we…Jun 14, 2020Jun 14, 2020
Iryna ManukovskaWhat is the conversion hierarchy, and how to improve it? General reviewThe main idea of any business is to convince the customer to buy a product. To make this happen, we need to provide tools and the…Jun 7, 2020Jun 7, 2020
Iryna ManukovskaStartups instead of R&D: how to add innovation spirit to large corporationsHow corporations find innovative ideasApr 17, 2020Apr 17, 2020