Why Apple is blocking the future of apps

Why is that?

  • Developers don’t need to pay to submit an app. This doesn’t sound like a huge deal, but $100/yr * number of apps is pretty big.
  • Apple won’t receive a cut of app and in-app purchases. This is a much bigger deal, and is growing.
  • Apple won’t control the discoverability of apps and any promotion fees that go with it. Who will? The most popular search engine of the day (Google).
  • The same web app will work across any device, evening out the app playing field. iPhone will no longer be the first and sometimes only supported device for new apps.

How long can Apple hold out? What can make them come into line?

Some links for further reading




UX design

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Isaac Scerri

Isaac Scerri

UX design

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