geofencing ads for any location and audience targeting
Firstly.. What is geofencing?
Geofencing is a location-based technology service in which a mobile, desktop or cloud-based app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag or mobile device enters or exits a virtual boundary set up around a geographical location, known as a geofence. There are other forms of geofencing that can use multiple creative including programmatic video, static ads, and ott advertising. That geofence can be as small as a building or home and as large as a mile or even a zip code.
HOW IT WORKS
1.Triggers message or alerts
2.send targeted advertisement to audience in the geofence
3.Mobile push notification
4.Geofencing allows you to precisely target your content. That precision allows you to create high-quality content that resonates with the demographics of a particular area
5.Geofencing allows you to get the right content out at the right moment.
6.Geofencing is cost-effective.