At this point in time, content distribution suffers inefficiency and is mediated through social platforms and search engines that regulate huge audiences. As a result, these content distribution platforms assemble large amounts of useful data and information from content consumers but offer the creators and publishers very little or completely nothing in return.
The MEDIA Protocol was established to address these issues. It achieves these by enabling the exchange of value between the consumers and content creators for a mutual benefit.
The MEDIA Protocol platform was developed to create a direct link for the publishers to promote content distribution by the use of balanced consumption motivation techniques directly for consumers, for the consumers to pay directly for the content provided and to spend tokens rewarding various randomly selected content creators and publishers. The company (MEDIA Protocol) was developed to support a network of localized and community centered content distribution apps that at the moment cannot overcome economies of scale perpetuated by incumbent podiums.
Why MEDIA Protocol
MEDIA Protocol is an open and transparent platform that was designed to make sure that content creators are protected, rewarded/compensated directly without the need to have middlemen. Let us consider a case scenario about John who is a regular person fascinated by technological advancements and regularly reads articles on latest technological advancements. Currently, John finds all information he requires on Google, YouTube and maybe Facebook but in future John will be able to use any app that integrates MEDIA Protocol to read and write tech content, receive rewards for all the activities that are of advantage to the content creator. John interacts with content written in these ways; MEDIA Protocol sends her consumption rewards in form of MEDIA tokens for her participation in reading their content. John can in turn use the tokens he earns to convince his preferred publishers or else use the funds to pay for his other subscriptions.
When a situation arises, that a publisher makes great content and wants to distribute it to people like John, then the publisher will publish their content on their web then he will post the content’s URL to a social network. After this is done, then the publisher will fund the platforms to boost the post while being optimistic that John will click on that link.
The MEDIA Protocol platform creates a direct channel to motivate the content consumers to view its information and also log their content interactions on the blockchain. What is important is that these John does not have to let the publishers know his Personal Identity. John gets paid for consuming content online while the publisher receives transparent information about how its content is performing.
Token Flow Overview
The MEDIA protocol makes it possible to have a two-way token interactions between content promoters and the consumers. The company’s platform also provides the developers and the programmers the opportunity to integrate applications which are majorly third party apps to take pieces of the transactions they initialize. Token information Fund raiser goal: $15000000 Token for sale: 2,600,000,000
Accepted Payment: ETH
Originally published at steemit.com on July 8, 2018.
