Isaac Tan

Asking questions is an art — it’s about opening possibilities rather than closing the loop with a perfect answer.

An easy way to remember the difference between voice and tone, is to think about it like a person. A person’s voice stays the same. The tone they talk to you in may change, depending on the situation or what they’re saying.

“Even the greatest creative rarely knows the complete answer — usually they know part of it or have a hunch. Someone somewhere probably knows another part of the solution, and so on, until a complete picture appears. By collaborating, we get to the solution quicker, and often with more elegance.”