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Wait… there was a v1?

At 10factory, we’re all about experimentation, pushing the boundaries, and leveraging tools for speed and efficiency. We first launched 10factory knowing we needed a digital home. A feature-rich, shiny website wasn’t going to push us toward our goals as a company, so we quickly launched a simple static site.

Lit! Our company is real… now onto the real work!

And thus, after some real work, the time has come to give our small digital home some TLC.

Getting Started: What do we even want the company website to be?

With our site, we had a few goals from the start:

  • Keep it simple
  • Host our own content (blog)
  • Auto-deployments integrated with Git
  • Fast and reliable…

Companies exist to solve problems. 10factoy’s creation immediately solved a problem for us [the founders]. We created a company that operated against traditional norms. Something to provide us cognitive and creative freedom.

We want to rid the idea of top-down planning. Our focus is on tinkering and recognizing opportunities when they present themselves. Rapid iteration is the process we live by. We slice through the bullshit and build real prototypes instead of waffling on about it in pointless meetings. Hell yeah!

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We are a factory that produces 1’s and 0’s. 1 and 0 are the two numbers used in binary code. 10 also happens to be the perfect score given by judges. It’s the desired score we want users to perceive our products.

Idea Generation

10factory is in the idea generation business. …

On October 31st, 2018 I left Miami with a one-way ticket to Bangkok, Thailand. I had no plan other than the idea of traveling Asia for an extended period of time.

Every day was a mystery filled with new experiences. The fun I had everyday made me quickly forget about the previous days. The variability of not having a routine while learning about new cultures, foods, and people is an amazing way to live.

After 403 eventful days, I return to my hometown of Miami. I am extra grateful for this last year and want to provide some valuable takeaways.

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Pre-Trip. My backpack with all my belongings for 13 months!

Learn to be uncomfortable

Being uncomfortable puts you in the present. …


Isaac Weinbach

Tech Entrepreneur / Travel / Coffee Lover

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