When to call it quits

I’ve been sitting in this computer chair for god knows how long today, tinkering here and there with the idea of writing an article. I finally mustered up the courage and willingness to write one. I was throwing a few topics around in my head, but I quickly noticed that as the day pressed on, I found myself wondering if it’s time to call it quits. And there it was, my topic.

Now slow your brain down for a second. You probably think I’m heading down the suicidal road or some other morbid topic(no offense to anyone, suicide is a real issue). But rest assured, I am not. Rather, I’m talking about my start-up that seems to be losing steam as we speak.

When I first opened my company, I had quite a few sales. My friends and family were buying things from my store, I got interviewed and featured in a local newspaper. Things were going great! Then I hit a wall. A wall I can’t seem to climb.

Day after day I have been logging into my website dashboard, only to find the same results; several daily visits, not a single conversion. I constantly ask myself, “Why? Why am I not able to get this god damn start-up off the ground and gaining some real traction?” You may respond by saying, “You seem to be missing some advertising here, SEO there, and a tad of social media somewhere else.”

However, I beg to differ. As the saying goes:

It takes money to make money.

Woohoo! Awesome! Doesn’t that just make all you college entrepreneurs and financially pressed adults excited to be the entrepreneur biz?

I only have so much money at my expenditure to pour into my business before I run both my business and myself dry. I can run as many targeted Facebook ads as I want. I can hire as many graphic designers, SEO specialists, and PPC pros as I can get my hands on. The only problem is, I can only do all this IF I have the money. I don’t.

I myself am a college student on summer vacation. I wake up every morning at 6AM and work on my business for an hour. I then head off to work construction for the next 8 or so hours. I arrive at home around 4:30–5:00PM and finish the night either hanging out with my girlfriend, or putting some more hours into the company. It seems like a tireless cycle that results in no sales.

I love the grind just as much as the next person.

“However, the grind can only find you so much success.”

There comes a point where no matter how hard you work, no matter how long you stay up, no matter how much content you produce, and no matter how SEO optimized your site is, your business will just never gain traction. It’s the sad truth that I feel I’m beginning to realize.

Don’t get me wrong, I’m not asking for a pity party here. I plan on sticking with my company at least until the end of 2016. If there’s no results by then, I think it’s time for me to call it quits on the company.

I wrote this article for three reasons:

1. Content creation helps drive site traffic.
 2. I want to see if other people are in the same boat.
 3. I like to write.
 4. As a long time “lurker” of Medium, I know this community is awesome and I was wondering if I could get some tips and pointers. If you feel you could help, my site link is in my profile.

And with that, I wish you all a wonderful Tuesday evening! Read on, Medium.