Isabel Pelica EvaristoCan we still predict trends?January has gone by, and February follows suit swiftly. As we turn another year, we find ourselves submerged in forecasts, studies and…Feb 14Feb 14
Isabel Pelica EvaristoThe Disruption Dilemma: A Juncture for Creativity in BrandingFollowing last week’s digression on the importance of silence and introspection in brand strategy, I got myself thinking about a crossroads…Jan 15Jan 15
Isabel Pelica EvaristoThe strategic symphony of pause and silence: tools for creativity and imperatives for modern…In an era marked by the relentless cacophony of digital chatter, pursuing meaningful brand narratives demands a recalibration of…Jan 8Jan 8