Being silent is almost like taking a side with the oppressive side. — If you were on a beach and saw someone that was drowning and you didn’t do anything to help them, one could argue that you have failed as a human. Yeah, maybe you could say something like “but I don’t know to swim”, but that would be somewhat beside the…

It is always about being different; better or faster than the competitors. But where is the uniqueness mindset? Where did brands leave their uniqueness? — Since we get up till we go to sleep we are involved with brands, and that means one thing, we are involved with marketing. It doesn’t matter if marketing isn´t something active in your life, like maybe working on marketing, but yet it’s there and it’s often responsible for making…

For some reason, as companies, we tend to forget about the most important “thing” in the vision statement. We forget what we are and the reality behind everything that we do. — Being guided by our vision As this is our first post on Medium, we want to do it about the most important part in any company statement. The word “We”, or “Us”, which identifies the team behind the brand. Not just as a collection of job titles, but as humans.

An easy roadmap about how SEO works and how to secure a higher ranking on Google. — When you talk about SEO, the world practically splits in two: The ones that think it’s just writing posts for a blog (which is completely normal, considering all the quacks out there, and the lack of information), and the ones that really know their stuff and understand that there are…

Thanks to a knee injury Kenny developed the top solution for amateur players. — When Kenny was fifteen years old, he got one of the greatest opportunities of his sports career so far. He got the chance to try out for his town’s top basketball team. Eight days before the big day, he seriously injured his knee and was unable to do the test…

Late in 2011, the founder of Ako had an idea, and with hard work and an amazing team he ended up turning it into reality 8 years later. — Artūras saw the Mercedes Benz Lifejet concept and a few days later came up with an idea on how to make it simpler & way more effective. His vision was clear: “How the mobility of the future would look like, and how to improve the mobility of overcrowded places”.