Isabella Josefsbergthe next evolution: influencers as CEOsThe role of the “influencer” is one of the fastest evolving facets of digital marketing. In the early days, influencers were called…Apr 23, 2018Apr 23, 2018
Isabella Josefsbergdeciphering Facebook’s latest algorithm updatesIn January 2018, Facebook made a key announcement that they will be significantly shifting the feed algorithm to favor posts from family…Mar 20, 2018Mar 20, 2018
Isabella Josefsbergget more instagram followers, organicallySocial measurement and insights is constantly evolving and often contested. Brands and agencies are finally recognizing and focusing on…Mar 1, 2018Mar 1, 2018
Isabella Josefsbergmaking influencers work for your brandCollaborating with influencers is probably one of the most debated strategies in social media marketing. Brands are constantly debating…Mar 31, 2017Mar 31, 2017
Isabella Josefsberghow to measure success on social: a quick guideDetermining the success of social media efforts is a daunting task for marketers. Social is still a relatively new channel and measuring…Mar 10, 2017Mar 10, 2017
Isabella JosefsbergMaking the most out of organic contentMost marketers are now aware that the visibility of organic content has diminished significantly in the last few years. Brands are now…Feb 26, 2017Feb 26, 2017
Isabella Josefsbergwhy community management still mattersSocial media at its core is about creating a two-way dialogue between brands and consumers. Before the reign of paid media, brands were…Feb 22, 2017Feb 22, 2017
Isabella Josefsbergmapping out your content strategyEstablishing a distinctive brand voice and social content strategy is crucial to an impactful online presence. The most lauded brands are…Jan 31, 2017Jan 31, 2017
Isabella Josefsbergsocial & the importance of goal settingWhether you’re a small business just starting to think about your social media strategy or a big brand with an already established presence…Jan 29, 2017Jan 29, 2017
