Developing and implementing an University Wayfinding system

In Portuguese: Subtitles coming soon :)

“The new Wayfinding project is a dream.”



In Brazil, the top universities are free. That’s right: students don’t have to pay a dime. But that comes at a higher cost — access. To get into a public university, students need to take an exam (similar to the SATs). What happens is that the more privileged you are (background in private education for middle and high school) more likely your are to guarantee your spot.

That’s when the private institutions come into place. …

“The worst part about moving is having a lot of things to move.”

Transitions are a huge part of our life. Reallocating from one house to another, having different classes at school, growing and changing priorities and even tastes. Every step of each change comes with the big question: What to keep and what to let go?

For me, it was no longer than a few months ago when, while moving from Brazil to the US (a 6303 miles transition), I struggled with the decision on how to manage my possessions.

Should I sell them and get a not-so-good-price for…

Izzui Case Study — Building a Web-Based Digital Platform for Content Engagement

First let me say this: engagement is not only about views or clicks.We all know the statistics and understand that online video is one of the best ways to get your users’ attention. But once you get the views, what’s next? It’s time for the experience revolution.

“Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences.”

Some data to…

Isabelle Americano

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store