The internet is ubiquitous, and if you are not using it to market your business, you are ten steps behind. A strong online marketing strategy is sure to help boost your business revenues and can easily improve your performance and total sales. Online marketing presents many benefits over traditional marketing streams, including decreased costs, and a more targeted approach to your desired demographic. Digital marketing has completely overhauled the marketing landscape and has caused a transformation into the marketing that includes both printed, and digital campaigns. According to Isadore H. May, online marketing is quickly surpassing traditional print as the most effective marketing strategy, and for this reason he provided his 10 tips to better your online marketing campaigns. Isadore H. May is a philanthropist, entrepreneur, and Founder of Garden State Land Company, LLC.
The first tip is to invest in web design. Your website is sometimes the first point of contact that someone has with your brand, so you want to ensure that it sells your brand, your vision, and your products. To explain the importance of a strong website, Isadore H. May provides the following metaphor: “a strong website is the same as having incredible curb appeal when selling your home. As the first impression of your home is from outside, the first impression of your business will be from the quality of your website. Take some time and develop a proper website to legitimize your business in the minds of consumers.” Investing in a web designer who can help you optimize your vision may be beneficial as their expertise will help to influence how much time and attention someone spends on your page.
Secondly, you will want to focus on an e-mail marketing campaign, as it is still one of the most effective strategies to stay in touch with expected customers. Isadore H. May explained that roughly 83% of people prefer email as one of the channels to receive promotions from brands they trust.
The third tip is to try expanding your media into video marketing, but make sure to optimize for no sound; subtitles can help get the message across without asking viewers to turn on their volume. Even if you create a simple GIF or video short, moving images are more likely to catch someone’s attention than a stagnant image, so using this tactic may give you an advantage over your competitors.
It goes without saying but remaining engaged with your clientele on social media is crucial to excelling your business online. Isadore H. May suggests concentrating on the platforms that your audiences use most, as your efforts to grow your following and promote engagement will have the greatest impact there. If you are a visual company, consider using Instagram as your primary platform, but if you are an accounting firm, you may want to consider LinkedIn and Twitter to deliver your messaging and engage with your consumers.
The fifth tip is to consider running a contest or interactive campaign on your social media platforms. Offering up something as simple as product give away or experience is a huge motivator for clients to tag their friends in your post and get some additional followers. Depending on how you promote or advertise the opportunity, this method has endless potential in spreading brand awareness.
Generate your own Content
Being able to generate your own content is crucial in the online marketing world, so our sixth tip is to start a blog that provides your clients and audience with useful information. Isadore H. May explains that starting a blog gives you meaningful content to be able to post on your social media feeds to continually be engaging your clients and followers.
Search Engine Optimization
If you don’t already, be sure to optimize your website for searchability (Search engine optimization). There are dozens if not hundreds of websites online that will show you how to do this. You want to ensure that when someone Googles something related to your business, that you are one of the first ones to show up.
Our eighth tip is to not be afraid of collaborative or cross-promotional activity. If there is a brand who does not compete with but compliments your products or services, consider promoting one another on both of your social and online platforms to be able to maximize your efforts. If you’re in the health food space, consider teaming up with a health blogger or lifestyle guru to gain access to their following.
Engage in Online Forums
Consider participating in forums online, as it is a great way to spread the word about your brand. Besides social media platforms, group discussions are held on websites like Reddit. Isadore H. May explains that building your reputation on community forums like these can help people see you as an innovative thoughtful leader in your industry.
Last but not least, utilize your Facebook or Instagram live features. People are more likely to consume video content than any other medium, plus, it doesn’t take a fancy professional studio to produce, as many Facebook Live videos are shot on smartphones.
Isadore H. May’s Final Thoughts
Each of the above tips are intended to help you better your online marketing efforts, to deliver more meaningful campaigns to your consumers. Isadore H. May states that in order to get the most from this list, you must individually identify the areas of this list where your efforts are lacking and formulate a plan to address each of the slacking areas.