Too confirm or not to confirm that is the question

And I have the answer.

It depends.

The most common question marketers have is this one:

“Isaiah, should I use double opt-in or single opt-in when building my email list and how would I set it up?”

Great question.

The answer is not that simple. It depends on a lot of different factors to include, your funnel and what do you really care about at the end of the day.


Would you rather have a list of 500 active subscribers who open emails and click on links, or would you rather have an email list of 5,000 subscribers who some open your emails and barely any click on your links?

For me

I prefer to have a smaller but active list of subscribers — because often times that list can do more for me than a huge one, but thats just me.

And in Module 2 of the Email Masters Academy

I rap about which one to use, when to use it, how to use and all that jazz.

I cover the whole shabang on Friday @ 5 PM CST — so if you want to find out which to use and how to use them then use the link below to register for the webinar:

See you there,

Isaiah Jackson

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