In other words, don’t think about numbers and individual sales you may or may not generate at a specific point in time. Instead, think of how you can develop genuine added value in the long term for your community.
Thought leaders are people who care about their niche and industry for real and enough to invest time and money in becoming experts. They work in the industry, they learn all the time, they make it a point to generate quality and authentic content, not for their own profit or someone else’s profit, but for the purpose of educating others about something they’re passionate about.
…ly different than “influencing” anything or anyone. In fact, I would argue it’s the exact opposite. Because while influencers are about follower numbers, thought leaders are about expertise and knowledge.