10 rules that should be used for Keyword research

Isfak Mustakim
1 min readSep 11, 2023

Keyword research is a crucial step in SEO (Search Engine Optimization) and digital marketing. It helps you identify the most relevant keywords and phrases to target in your content to improve your website’s visibility in search engine results. Here are ten rules you should follow for effective keyword research:

  1. Know Your Audience: Understand who you’re targeting and how they talk online.
  2. Start with Basic Keywords: Begin with simple, general keywords related to your topic.
  3. Use Keyword Tools: Take advantage of tools like Google Keyword Planner, SEMrush, or Ahrefs.
  4. Think Longer Phrases: Look for longer keyword phrases (3+ words) that are more specific.
  5. Check Out Competitors: See what keywords your competitors are ranking for.
  6. Match Search Intent: Make sure your chosen keywords match what users are looking for.
  7. Check Keyword Difficulty: Gauge how hard it is to rank for a keyword (low, medium, or high).
  8. Local Focus: If you’re a local business, include location-specific keywords.
  9. Stay Updated: Keep your keyword list fresh as trends change over time.
  10. Measure Results: Use tools like Google Analytics to track how your keywords are performing and adjust as needed.

Remember that keyword research is an ongoing process. SEO is a dynamic field, and search engine algorithms evolve, so staying up-to-date with industry trends and continually optimizing your keyword strategy is essential for long-term success.

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Isfak Mustakim

Isfak Mustakim is an SEO expert and Digital marketer . He has over 5 years of experience about improve online visibility. He is available for hire.