Ishener Zaph
A real virtual guy in a virtually unreal world
Middle Management’s New Fad: A/B Testing on Strategy.
Some marketers & managers actually think they should A/B test their marketing strategy.A while back I read this article that essentially says stop wasting your time on A/B testing insignificant things. Recently, I've ran into the other kind of problem: using A/B testing to decide between two completely different marketing strategies. To my amazement, I actually know people who think it’s a good idea to do A/B testing on the pricing and the products offered. The problem, of course, is a lack of consistency.Ishener Zaph1 min read