Breakfast Fight Club: VR sunnyside up.

I am Jack’s virtual reality.

Earlier this month The Breakfast Fight Club gathered around the communal tree stump table at 111 Minna’s 2nd street gallery to talk IRL about our virtual activities and question what’s ahead. (In a nutshell: AWE and WebXR week June 25th — July 1st)

Thanks to an event the night before, our soap raffle display was accented with a coordinating bouquet of flowers. I got fancy by providing name tags with a sharpie.

We started with quick intros and then dove into the heart of industry issues: the annoying conundrum of AR vs. VR, marketing — will Oculus Go drive mass adoption? Degrees of freedom, lack of content, lack of funding, the VR job market — the end of coding? WebXR, fabrication, curation, behavioral science, neurocognitive research and mobile distribution.

See below for a sampling of our conversation with links. Thanks to everyone who braved the early start time!

Join us for our next BFC:

Thursday May 31st Breakfast Fight Club at #AWE2018

Wednesday June 27th Breakfast Fight Club at WebXR Week


In conversation (L to R) Tara Packard , Damon Hernandez, Isabel Wu, Carra Wu, Robin S.Rosenberg, Liz Kupfer and Mika Uehara. Photo: Siciliana Trevino

A question on everyone’s mind is: Does VR have a marketing problem?

We hear about it all the time. Yes. It’s complicated. Adoption is slower than expected for a lot of reasons, perception is a big piece, as is the cost of a Rift or Vive level experience, but the entire eco-system shares responsibility for mainstreaming immersive media.

From the hardware makers, developers, and distributors — the need for better curation etc.- to how effective teams are at demonstrating VR experiences to the public. All it takes is one bad demo…

Virtual Harassment the social experience of 600+ regular virtual reality (VR) users

The industry has a lot of problems to solve beyond its message, hardware price points, user safety and comfort, content distribution and revenue generation models. There’s plenty of room for improvement and growth. Surviving the journey to the mainstream depends on how long you can ride out the storm and lack of a user base, it’s as true for the indies as it is for Steven Spielberg inspired experiences.

Sansar Concurrency Less Than FIFTY Users, According To API Data — No Growth Of Social VR Platform From Ready Player One Tie-In Experiences


Is Oculus GO the solution we’ve been waiting for?

Starting at $199 for 32 gigs, many expect that Oculus’s new stand alone headset will be the cross-over hit that pushes VR into the mainstream.

Although at breakfast, there were some doubts that it would reach beyond the already converted, it’s an important milestone but may not prove to be a watershed moment.

On the other hand, my mother was excited that she knew about the Go launch. She told me, “All I know is, if it doesn’t have FaceSpace, I don’t want it.”

I had recently shown her Facebook’s social VR app, Spaces, where she tried her first VR livestream. She thinks there’s an entirely untapped market of retiree’s who would love to buy a VR headset rather than a plane ticket.

Oculus Go Has Arrived and It’s a Big Deal

Review: Oculus Go. The wireless VR future has arrived, and it’s pretty dope.

Social VR is essential for mainstream VR. While Oculus Go may not support Facebook Spaces, its answer to that is Rooms where you can play Boggle with friends.

Venues, The latest feature to hit Go, launches today with a livestream of Vance Joy at Red Rocks.

Public VR hangouts aren’t new, but this is the first time Facebook is getting into the literal and virtual arena. Will this be the app that keeps Go owners coming back to their headsets?

With Venues, Oculus and Facebook Push Social VR into new territory.


Animator and developer Tara Packard tests AR

Everyone’s playing Beat Saber!

If you’re working in VR, your friends and family likely know about VR because of you. Your VR setup is always a hit when you bring it to parties, but most won’t go out and buy a system after you’ve shown it to them, they’ll just keep coming back to your house to play the newest game.

Right now, that game is Beat Saber. Launched May 1st on Steam and the Oculus Store by indie developer, Hyperbolic Magnetism, Beat Saber is a VR rhythm game, where your goal is to slash the beats which fit perfectly into precisely handcrafted music.

Helping the launch go viral was LIV’s mixed reality YouTube hit, If you want to Escape with Me, with over 2.5 million views since it posted March 4th 2018.

The game’s simple intensity and wielding of virtual light sabers set to thumping music is addictive — and sweaty. $100 Bills is my favorite — Beat Saber is making stacks of them.

‘Beat Saber’ Sells 100K Units in First Month for $2 Million in Revenue

Most VR Owners Want Casual Fun, Not Immersive Worlds: Beat Saber Far Outsells, Out-Engages Skyrim & Fallout For VR


Are VR theaters and arcades the gateway to consumer adoption?

To an extent. They’re making headlines and opening locations in Asia.

A new reality: could VR revive the amusement arcade?

Are China’s theme parks the answer to VR’s money troubles?


Is WebXR the ticket?

Find out at WebXR Week June 25th — July 1st.

Join us for our BFC all about the immersive web on Wednesday June 27th

A-Frame A web framework for building virtual reality experiences. Make WebVR with HTML and Entity-Component Works on Vive, Rift, Daydream, GearVR, desktop

Hubs A WebVR experiment by Mozilla Mixed Reality

Mozilla VR Virtual Reality for the Open Web

WebVR API WebVR provides support for exposing virtual reality devices — for example head-mounted displays like the Oculus Rift or HTC Vive — to web apps, enabling developers to translate position and movement information from the display into movement around a 3D scene. This has numerous, interesting applications, from virtual product tours and interactive training apps to immersive first person games.


What’s 6 DoF anyway?

“Degrees of Freedom (commonly abbreviated as DOF) refers to the movement of a rigid body inside space. It could be explained as “different basic ways in which an object can move”. There are only 6 DOF in total, and we can actually divide them into 2 different types, translations and rotations…”

From An Introduction to Positional Tracking and Degrees of Freedom (DOF)


Featured BFC Guests:

Lizz Kupfer, Animation Tech Lead at Fable Studio. Fable Studio premiered chapter 1 of their Neil Gaiman inspired VR experience, Wolves in the Walls at Sundance.

Watch the Wolves in Walls launch video.


Robin S. Rosenberg, Ph.D., The People Expert, has taught psychology courses at Harvard University and Lesley University; She is co-author of Introductory Psychology and Abnormal Psychology college textbooks. In addition, she writes about the psychological phenomena revealed by superhero and other fictional stories.

She is series editor of the Superhero series by Oxford University Press. She is the author of “Superhero Origins: What Makes Superheroes Tick and Why We Care” and “What’s The Matter With Batman: An Unauthorized Clinical Look Under The Mask of The Caped Crusader.”

Virtual Superheros: Using Super Powers in Virtual Reality to Encourage Prosocial Behavior


Carra Wu, 2nd year Harvard graduate student, is researching and developing VR for neurocognitive disorders, especially dyslexia.

Carra is in the Bay Area for the summer, developing her project and is interested in connecting with mentors who have technical VR skills, developers and leads to funding sources.

Recommended links:

WXR Fund We exist to elevate female founders and advance equality in the immersive tech industry and beyond.”

Oculus Launchpad “Oculus Launch Pad is a program designed to support promising VR content creators from diverse backgrounds, so they can take their unique ideas and bring them to market.”

Vivid Vision Play exciting virtual reality games to treat lazy eye.

Eye Doctors Can Now Prescribe VR Lazy-eye Treatment for Home Use


All the extras

ARCore updateARCore now features Vertical Plane Detection which means you can place AR objects on more surfaces, like textured walls. This opens up new experiences like viewing artwork above your mantlepiece before buying it. And thanks to a capability called Augmented Images, you’ll be able to bring images to life just by pointing your phone at them — like seeing what’s inside a box without opening it.”


BIMobject® 7 months ago, BIMobject announced the release of its API for the cloud-based platform BIMobject® Cloud. The release of the API allows manufacturers, software developers, and other solution providers to build seamless data integrations with the BIMobject® Cloud.


Chromium an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. This site contains design documents, architecture overviews, testing information, and more to help you learn to build and work with the Chromium source code.


Mixamo by Adobe Animated 3D characters. No 3D knowledge required.
Rapidly create, rig and animate unique characters for design projects.


Samsung Internet Samsung has a web browser.

SVVR Multiverse Initiative Celebrating five years connecting the global VR community, SVVR is proud to announce MULTIVERSE — an open design initiative powering real-time, live event communications between real locations and virtual worlds.

Reality Portal is the first project to be launched as part of the MULTIVERSE initiative. It offers ‘natural interaction telepresence’ between people in the real world and people in remote locations, represented as avatars.


Zappr is a Github integration built to enhance your project workflow. Created by open-source enthusiasts, it’s aimed at helping developers to increase productivity and improve open-source project quality. It does this primarily by removing bottlenecks around pull request approval and helping project owners to halt “rogue” pull requests before they’re merged into the master branch.


Another real-world TKO!

That’s a wrap!


ARVR Women and Allies is a group for women in the immersive tech industry that supports community connection, education and professional growth.

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