Strategize your content
And take over the world
Define the content goal. What is it you’re trying to reach with your content?
Analyse the current situation. What is keeping you from reaching your content goal as is?
Unique selling point
What is it you could use to
What is the audience you are trying to reach or target? Define the personas.
What moves and motivates your targeted audience?
What are the needs your target groups have that you could/should meet?
How can you give the audience what they need and reach the desired goals?
The ways/means to implement the defined tactics.
How do you define a succes?
The different ways to check whether or not your goals have had the desired outcome.