Strategize your content

And take over the world

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DTCG 
Define the content goal. What is it you’re trying to reach with your content?

Roadblocks 
Analyse the current situation. What is keeping you from reaching your content goal as is?

Unique selling point
What is it you could use to

Target groups
What is the audience you are trying to reach or target? Define the personas.

Motivations
What moves and motivates your targeted audience?

Needs
What are the needs your target groups have that you could/should meet?

Tactics
How can you give the audience what they need and reach the desired goals?

Resources
The ways/means to implement the defined tactics.

Performance indicators
How do you define a succes?

Measure
The different ways to check whether or not your goals have had the desired outcome.