7 ways to get copywriting clients
7 ways to get clients — For those looking to get their portfolio of the ground and make a solid living writing.
I’ll keep it brief. Getting clients is something I struggled to do in the beginning. However, just know that after your first 2–3 clients things get far easier. So let’s get straight into it!
1) Meeting people in real life: My favourite and in my experience definitely the easiest way to turn prospects into customers. If you’re having trouble figuring out where to start, start off with meet-up.com. Type in entrepreneur/yoga/dance…whatever niche your potential client is in. If the membership is paid, even better since it means these guys actually have money.
Now it’s important to remember not to go to these events going all “me, me, me” after all no one cares about you! Take your time to understand what the person’s issue is and whether or not you can help. If you can’t help them don’t try to sell them. Also try and keep away from hurriedly handing out your business card, you come across as sleazy, especially if you haven’t provided any value.
2) Cold calling: A quick way to rake up potential clients. Crack open a phone book or else go onto yell/yelp.com and start browsing local businesses. If you've had any call centre experience awesome, I’d suggest pumping yourself up for those who don’t. Watch clips from Wolf of Wall Street/Boiler Room or the million motivational videos out there. When you’re on the phone, smile and EXPECT the sale. Always expect the sale. It’s always easier doing this with a friend nearby…or else drunk. If you’re not into cold-calling you can hire someone on upwork to do the work for you.
3) Cold emailing: Cold emailing is a great way to qualify prospects.
Install the likes of followup.cc or else yesware to make sure that your prospects have actually read your email. Additionally, it’ll be super helpful look up their name on Linkedin or on an online company directory. Here’s an example of a cold email you can send to a prospect.
Subject: [name] I’d be delighted to do some copywriting for your site in order to increase your sales.
Hi Joe my names [ — — ] and I’ve been a professional copywriter for [years]
I absolutely love what your [site/company] stands for, especially [insert why after doing research on their blog, FB, company etc].
I’d be delighted in helping you produce content that resonates with your ideal client in order to increase your sales and get you more customers.
Would it be alright if I sent you a few ideas concerning how I could help you with writing you content that helps your company increase its revenue?
4) Warm emailing: Here you’ve got a much higher chance of landing a client simply because you know someone in their inner circle. This could be their receptionist that you met at a salsa class or even them after you happened to meet while networking.
It was great meeting you at [location] the other day and I’d just like to say I really like the direction you wish to take your business.
I'm thinking that, if we decided that we’re a good fit for each other, we could work together. I've worked with a lot of businesses over the years and love that you guys know exactly what you want. Additionally, the fact that you constantly emphasis on giving massive value above all else really aligns with my own work ethic.
As I said the other day I've worked with several companies similar to yours [link to your portfolio or else let them see an attachment] and know that I can help you in the direction you’re looking to go.
However, I don’t want to jump into a massive project, instead I think that it’ll be best for me to start on a smaller project and after that we’ll see how we feel about working on a long term basis.
I've got an idea I’d be happy to propose but please let me know if this is something you’re interested in.
5) Referrals: These are by far the easiest way to gain access to new clients. Provided you've done a good enough job your client will be happy to refer you to someone they know. Simply go ahead and ask “Do you know anyone else that might be interested in my service”. If you want to get super specific you could ask “Do you know any web-design companies with a 100k+ revenue per year that would be interested in getting content written for them.”
6) Work for free: try getting your foot in the door with your ideal client. You can either work for free or even say something like I’ll give you £10 to correct your web-copy for you. After all, all you want is the testimonial and after that you can ask them for a referral.
7) Throw an event: When you throw an event people perceive you to be an expert and as a result will be far more willing to use your service. After the event feel free to hand out your number, email, business card etc. However, you've got to ensure that the event has provided these people with an insane amount of value.
Thanks for reading guys, really appreciate it. Feel free to leave a comment!