It’s very cheap way to promote your company, you could’ve just stopped at the point where you will donate 1 pound of each ride, or even better give a discount to riders so they will be more encouraged.
But when it got to the part, park your cars and use Careem, or I am not Wael…I am Careem, too cheap I must say and not even logical. Park your car and pay 70 pounds to Careem, so they can donate 1 of them, really?
You mentioned your company’s name way too much, that I even forgot what was the purpose of this article. If you just focused genuinely on this sad events, I am pretty sure, people would have appreciated the brand more.