How to save time on the Internet and make something happen
Given the increasing number of emails that our inbox receives each day, the hundreds of tweets we write or receive each day, toxic meetings and tons of information running to our door every day, there’s only one thing we can do: set boundaries separating work that really makes a difference from work that is merely good or completely mediocre and useless.
I’ve discovered a few boundaries on the Internet that help me save the time needed to make things happen and to get the work that matters going.
Meetings and events
Forget about meetings in person unless they’re indispensable, they have a purpose, a limited time frame and all attendees have a role appointed. Instead, you can set meetings on Skype or Hangout. My estimates are that a daily meeting with your work team shouldn’t be longer than 30 minutes; a meeting with a supplier, 15 minutes; and any important case, never longer than an hour. When you meet through Skype or Hangout it is always easier to get out of the meeting at the right moment.
Isolate yourself from networking events, conferences, workshops, seminars, presentations, webinars or blogtrips. That’s when you should be working. The best time to switch on is when everyone else switches off.
- Twitter, Facebook or LinkedIn won’t make it happen. These are only platforms that will strengthen what you create and maximise your reach. Keep them open, it’s great if they pay you not to lose track of any conversations, keep track of people who mention you or answer messages or friend requests right away.
- Use your tablet PC or smartphone as a recreational tool when you’re outside your workplace, on the tube, on the plane, train, on your way home for lunch, at home on the sofa, etc. It is then that you can check to see what’s going on in social media. Try to produce work when you’re sitting at your computer or standing in front of an empty blackboard and make the most of the time when you’re answering simple emails (those you answer to with an ‘ok’. ‘wow’, ‘great’…) to check Twitter, to Check-In, upload photos to Instragram or Pinterest or to record a video.
- If you practice sport, consider making the most of your time by doing all irrelevant work then — checking on Twitter that a meteorite hasn’t fallen to earth.
- Programme the post you want to publish in your blog the night before, and also what you’ll be tweeting about it. Answer any comments at the end of the day you launch. You’re not going to generate further change or earn more money by answering straight away.
- Believe that the world doesn’t revolve around you. Give your community time to digest the information you publish. Distribute it according to a logical timeline.
- When you join a LinkedIn group, ask for the “weekly digest” rather than a daily summary.
- Sharing one extremely useful item of content a day is much more worthwhile than sharing 20 things that are run-of-the-mill.
- Deal with any requests you receive from people with precise, straightforward questions. The aim is to have a more precise, well-defined and direct way to help them.
- Don’t use WhatsApp with your professional contacts, followers, suppliers or clients unless you want to be bombarded frequently. WhatsApp makes sense for 3 messages to the point; after that, you’re better off calling.
- Ignore phone calls from unknown or hidden numbers. If something is important, they will leave a voice mail or they’ll let you know who they are and what they want.
- When you’re on the 5th message in the same email chain, make a phone call and get it sorted, you’re already wasting too much time.
- Use different email accounts for each client/project. This may seem crazy, but it’s a great way to classify, optimise and centralise topics and such volume of information. I currently handle 20 email accounts.
- The less words you use in your communications, the more time you’ll be saving. You’ll also realise that you can say as much in 200 characters as you were going to in almost 1,000. Simple is beautiful.
- Unsubscribe from all newsletters you don’t wish to receive. And make a claim if you continue receiving them.
- Keep a copy of everything you do in Evernote: emails, projects, proposals, ideas, reflections, etc. You never know where an idea can come from or, maybe, where you can use it again in a similar context.
- Use keyboard shortcuts. If you work with a Mac, the spacebar works a treat!
- Write down your ideas as items or doodles. It’s simpler, faster, easier to understand and more direct.
What other shortcuts do you take to save time on the Internet so that things can happen more frequently?