I Have A Push, I Have A Message… Uh!!
These days, different marketing strategies can be put to use for growing your brand’s popularity, ranging from Facebook, Instagram, any kind of social media to traditional email. Even for people like us who are engaged in mobile app business are having a hard time to catch up with the rapidly changing marketing trends.
Push Notification Killed The Email Star
There are some solid reasons why most people do not prefer email marketing. Firstly, it tends to have an overwhelming bombardment effect on the recipients. Secondly, it mostly tends to fall into the user’s junk section of the mailbox owing to anonymity. As a result, the entire approach becomes inadequate when you are looking for engagement from the recipients. In short, abusive email attacks (even if you are sending for a good cause) will
result in decreased interest in email subscription.
Along with a slight drop in email marketing throughout the years, it has emerged an era of push notification since the launch of this service by Apple in 2009. Another factor owing to its rise is the increased usage of smartphones. As a matter of fact, statistics has it that by the year 2016, the penetration of smartphones in the world had hit more than 2 billion users. This presents a huge portion of the most active segment of the internet users worldwide. Additionally, more than 52% of the users usually have enabled push notifications on their devices according to Localytics.
The statistics shown above has evinced that the marketing through push notification service will have a substantial influence on brand engagement, which convinced more companies to replace email marketing owing to its uniqueness.
The Golden Rules of Push Messaging
Make it brief.
The basics of push notifications are to keep the messages short and relatively straightforward.This is because if the message is long, then it will have made no difference with marketing emails and could even annoy the recipients and end up being ignored or blocked out.
It is vital to avoid sending unnecessary messages that are of no interest to the user. You should avoid sending cosmetic product for girls to men that are well into their prime. Also, be sure to keep a well-balanced amount of push notifications since sending too many could lead to an increase in the uninstall rate of your app as it tends to annoy the reader. For instance, 3 to 4 times a day for news apps, once a day or less for game apps, 3 to 4 times a week for fitness apps are the right amount.
Regular and stimulating communications.
On the other hand, sending too few could also decrease the user’s interest, so it is necessary to keep a balanced level of communications with the potential customers. Then comes creativity and it is pivotal that you carry out a push notification campaign that is uniquely different from what the rest of the companies usually do regarding wording and so on.
To sum up, push notifications are brief, concise and directly to the point with maybe a little icon of your app for contextual information. Apart from that, there is not much detail that can be included in the notification besides the default input of date and time.
Be available in the best format.
Your website must also be in the form that is much more efficient and easier for the customers to work with. If you are targeting mobile users, you need to know that viewing website on mobile phone tends to use up more bandwidth as compared to mobile apps that are much lighter.
We now learn that push notification can prove to be quite a powerful tool relating to the growth of your marketing productivity. It is crucial that you keep informing your audience about your products update or news since limited engagement often leads to decreased interests.
Even though coming up with a mobile app from your currently existing website may seem like a lot of work, services like Joren can help transform your contents into a native app without a single line of coding.