DUBAI’S RULER LAUNCHES “ONE BILLION MEALS ENDOWMENT” CAMPAIGN TO ACHIEVE GLOBAL FOOD AID SUSTAINABILITY

Jenn Peretz
2 min readMar 20, 2023

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The Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum, has launched a historic campaign to provide one billion meals to those in need around the world. The “1 Billion Meals Endowment” campaign is an ambitious effort to create a food endowment fund as a means of achieving long-term food aid.

The campaign aims to mobilize local, regional, and international efforts toward the global implementation of sustainable hunger-eradication programs. It is a reflection of the UAE’s deeply ingrained moral values of global humanitarianism and faith in humanity, coinciding with the Holy Month of Ramzan.

The endowment fund will support programs that provide long-term food aid in order to address the issue of hunger and malnutrition. The Mohammed bin Rashid Al Maktoum Global Initiatives, a philanthropic foundation dedicated to bringing about positive change in the world, will manage the fund.

We launched the 1 Billion Meals campaign to provide food assistance to disadvantaged communities, advance our sustainable food security goals, and support the United Nations Sustainable Development Goals,” HH Sheikh Mohammed bin Rashid Al Maktoum said.

The campaign’s launch coincided with the Islamic calendar’s Holy Month of Ramzan, a time of reflection and giving. It serves as a reminder of the value of compassion and generosity, both of which are deeply ingrained in UAE culture.

The initiative emphasizes the UAE’s leadership and commitment to addressing global challenges, as well as its role as a beacon of hope and inspiration for the rest of the world. The United Arab Emirates has always been at the forefront of humanitarian efforts, providing aid and support to those affected by natural disasters, conflicts, and other emergencies.

The “1 Billion Meals Endowment” campaign serves as a reminder that great things can be accomplished through collaboration and partnership. It is a rallying cry to join forces in the fight to end hunger and ensure that everyone has access to nutritious food.

Finally, HH Sheikh Mohammed bin Rashid Al Maktoum’s launch of the “1 Billion Meals Endowment” campaign is a historic moment for the UAE and a testament to the UAE’s commitment to creating a better world for all. It is an initiative that embodies the UAE’s deeply ingrained moral values of global humanitarianism and faith in humanity. Let us all join forces to support this noble cause and work toward a future in which no one goes hungry.

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Jenn Peretz

Writer and content creator telling stories in any medium that will have me. Story coach, producer, and content strategist