New to email marketing? Need to polish up your knowledge? The Beginner’s Guide to Email Calls-To-Action (CTAs) is your one-stop-shop for all the information you’ll need to design CTAs that convert. Why email marketing is important We send more than 200 billion emails a day — every day. That number is mind-blowing and it tells…

Creating a powerful call to action that gets your readers to take ACTION is either extremely simple or painstakingly difficult. It all depends on whether you shoot for the “80/20” or you’re trying to create the mother of all email CTAs. We’ll focus on the 80/20 for now and progressively…

To properly understand how email Calls to Action work you need to first learn how people interact with emails. We’ll start with talking about how increased mobile usage changes email marketing and then we’ll focus on the elements of an email a user interacts with and how you use them…

Designing the call to action is the part of the process that many marketers spend most of their time with. I advise against that. Instead, go with a “minimal” design as it reduces the time needed to make your design work across all the different email clients. Here are some…

You’re probably thinking: “What the hell do I need copywriting for with a CTA? That thing has 3 words on it — 5 words tops!” Well yeah, but those are the 3–5 most important words in your email (apart from the subject line). …

There are quite a few mistakes one can make when crafting CTAs. You’ll avoid them if you follow the guidelines laid out in the previous chapters, but just to drive the point home (and for some light entertainment) here are some common ones. Not following through on your promises I’m putting this first, because it happened…

By now you’ll have realized that tracking the success of your calls to action (and your email marketing at large) is fundamental to the long-term success of your marketing campaigns. One important part of that is after-the-click tracking, but bear with me while I shortly explain open and click tracking. …

Fact: the average SaaS company with 0% annual contracts loses 2 out of 3 customers within the year — while a company with 75%+ annual contracts loses less than half that number. Even having just .01–10% of customers on annual subscriptions reduces the average churn from 9% to 7.5% …

Today (as in: 15 minutes ago), I did a little oopsie and exposed the card details of my new card on Twitter. The thing is: I know not to share my card details online. It still happened to me. But I’m getting ahead of myself. Revolut’s pride rainbow card design On Friday, June 28th, Revolut…