They had discovered that contrary to the model of decision-making espoused by modern economic theory, in real life, humans didn’t make rational decisions based on outcome, but rather, they thought in terms of gains and losses using mental heuristics that often led them to sub-optimal choices.
These are the grim taglines of Toxic Ambition Twitter and Entrepreneur Influencer Instagram. Before all the hit dogs start hollering, let me state clearly: hard work is good, it is character-building, and there’s a reason it’s exhorted in every culture. That’s not what this is, though. This is a particular form of blinkered hyper-capitalism — one with all the context removed, one where externalities (positive or negative) are never considered. It’s about amassing wealth and being paid attention for it. It’s the attention, the likes and retweets, that drive the culture.