Why companies go for rebranding
Preetesh Jain
366

I mostly agree with your opinion about the Instagram logo. It’s true — the old logo was not adaptable enough to fit in perfectly in any environment. Although, they could made it more iconic. The new logo doesn’t have any personality. A brand should be a promise of authenticity and it should keep an element of surprise that resonates with the hearts and minds of the customers.

But time will pass and we’ll see what will be next.

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