A hand holding a compass with a mountainscape backdrop
A hand holding a compass with a mountainscape backdrop
Picture by Anastasia Petrova on Unsplash

Like the quote sometimes attributed to Mark Twain describing a classic as “a book which people praise and don’t read”, Design Thinking is in danger of becoming a methodology that people employ but don’t understand. Design Thinking has become a more commonly used corporate phrase in the past few years. So much so that it has become a bit buzzword-y. Continuing in this vein will lead to it being implemented poorly and ultimately falling out of favour with decision-makers.

Though people understand the concept to a degree, the real benefits and purpose of Design Thinking can often be either misunderstood…


A porcelain bust of Albert Einstein with an open Macbook in the background
A porcelain bust of Albert Einstein with an open Macbook in the background

Some see design and science as opposing forces. Some view them as disparate disciplines that benefit from collaboration. But to me, design and science are comparable and complementary practices. Can applying scientific rigour to your design approach yield better results?

The Scientific Method

Let’s begin by looking at the origins of the method that has formed the basis for scientific reasoning for over a thousand years. Hasan Ibn al-Haytham was an early pioneer of the scientific method in the 10th Century. He was a proponent of critical examination of hypotheses, experimentation and controlled testing. As he put it himself,

“The duty of the…

Cóilín Hegarty

Designer. Dublin, Ireland. https://www.linkedin.com/in/coilin/

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