We Created A Bootstrapped Startup In Hawaii 10 Years Ago

In 2009, my best friend and I founded a software company on the Hawaiian island of Maui. This is our story.

The Genesis

A New Publishing Platform

Jeff’s arrival on Oahu. David on the left. Jeff on the right.

Ramping Up

Launching Organic Themes from Jeff’s apartment in Napili

Sudden Success

Growth In San Diego

Back To Maui


Death And Temporary Insanity


The Fallout

The Holidays

WordCamp Maui


Making All The Wrong Moves

The Final Return

Stuck In Paradise

Back To Basics


The Present And Future

CoFounder of Organic Themes. WordPress designer, developer, and surfer. Current resident of Sarasota, FL. Former resident of Hawaii, California, and Colorado.

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