Action plan after formative feedback

We received our feedback regarding our formative presentation. The brief consisted in designing an interactive exhibit about the Museum’s vast collection of maps and charts from the 16th and 17th centuries.

There were a few good points mentioned such as of how we targeted our audience, the thought about length of experience or even the selection of a few good stories to engage users.

Good points:

  • “Good use of sample content / thinking about length of the experience”
  • “Selection of 6,7 stories” instead of a broad collection”
  • “Make the user feel a sense of completion while experiencing”
  • “This is what you know about the Spanish Armada, but actually did you know that… (Intrigue the user)”
  • “Target audience, 55+.. unusual and bold choice”
  • “Nice prototype / visualisation to help contextualise idea.”
  • “Clear explanation of the concept, focusing on the old generation.”
  • “Good competitor analysis, wireframe and visual prototype.”


  • “Reconsider Markers”
  • “Compare both maps (contemporary & old-map)”
  • “Maps, it’s about celebratory & function”
  • “Sometimes maps were not trying to be accurate, but were distorted on purpose to emphasise or downplay some features.”
  • “How do you know the target audience is patriot?”
  • “Improve presentation to avoid text heavy”
  • “Are one liners the best way to engage users with the icons?”
  • “Screens aren’t the ideal surface for reading.”
  • “show prototype, instead of mentioning the link”

Taking into consideration all the feedback gathered, we’ve started to think on how to progress in terms of content and quality. We’ve started by writing a list of improvements, which will help us throughout development and give us more insight within the project.


  1. Get good content (Maps/stories) and ideas for tooltip heading
  2. Select a few good stories, 6 or 7 to use in our exhibition and develop them, in order to engage the user.
  3. Come up with ideas to improve prototype/experience
  4. Improve ideas based on research, in order to provide a better experience and navigation.
  5. Remake prototype
  6. Continue prototyping and see if new choices are working.
  7. Test prototype at museum 1 / Test prototype at museum 2
  8. Review conditions to meed user needs and clarify approach.
Show your support

Clapping shows how much you appreciated Francisco Figueira’s story.